The UK Christmas number 1 is Britain’s most hotly-contested music chart of the year, dominated for the past 4 years by Simon Cowell’s X Factor franchise and its conveyor belt of manufactured stars. X Factor winner Joe McElderry looked set to take the chart with ease.
But this year was different: web-based groups decided to take action, establishing a Facebook page called “RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1“. It accrued almost 1 million fans, all vying to make “Killing In The Name” the number one record this Christmas. Tonight, the campaign proved successful: Killing in the Name sold around 500,000 copies, versus 450,000 for McElderry. It’s the first UK number one for RATM, and proof that internet campaigns can turn the tables.