About iA For the consumer, ease of use and product value converge. This has never been more obvious than it is today. Google, iPod, Wii – their overwhelming success is thanks largely to a simple and typical interface that provides full control over a powerful technology.
- The ease we experience when using Google translates directly into its product value.
- The iPod interface creates a product that is so typical in its shape, it doesn’t need a logo. The interface is its own defining mark.
- The pleasure we get from playing tennis on a Wii makes us overlook the fact that the console’s technical specifications are way below its competitors.
That these products look, work and sell so well is the strict consequence of intelligent design. Intelligent design markets itself.
In short: usability and brand experience are essentially one. This simple insight was the founding idea of Information Architects Corporation (iA).
Discover iA and have a look at this v.interesting project. Web Trend Map v3.0
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