London 2012..

To neo logotypo twn olympiakwn agwnwn gia to londino 2012 bghke xthes kai fysika opws anamenomeno oi gnwmes htane dixasmenes. Sthn arxh oloi arxisane na fonazoune (kalo stoixeio se ena new design, I would say) kai afou arxisame (mazi kai egw, nai) na ypografoume xartia gia na katargithei kai na xreishmopoiithei kati allo, polloi apo emas (den kserw an eimai akomh se ayth thn merida) arxisame na to gnwrizoume kalytera kai na erxomaste pio konta tou.

To apotelesma einai sigoura kati to opoio den einai eykolo na xrhsimopoiithei se ena wider context. Einai kathara focused sto moving image (apo to opoio kai ta screenshots). H alithia einai oti meta apo thn parakolouthish tou video pou dinoune sto website tous, arxizeis na katalabaineis poly kalytera ti ginetai, poia h logikh tou kai poso omorfa tha mporouse na efarmostei mesa se diafora stoixeia opws video, sports titles, diafhmhsh, projections, kinhta kai otidhpote genikotera me motion.

Giati omws na katalyksei etsi? Poso pio omorfo tha htane an kataferne na exei thn dynamikothta pou prospathei na probalei, me enan pio hremo tropo, kapoia alla xrwmata, xwris aytes tis ilithies skies kai perigrammata?

Oloi mhlane gia thn tautothta twn olympiakwn tou Monaxou to 1972. Mia seira apo katapliktika icons pou shmadepsan polla alla pragmata ektos apo tous olympiakous. Kathara kai eykola sthn xrhsh tous, me katharo symbolism kai tipota apla 'moderno' pou prospathei perissotero na fonaksei para na yparksei.

Poso diaxronikh tha parameinei ayth h douleia kai giati arage mporoume na mhlame akomh gia aythn tosa xronia argotera?

H prwth skepsh htane oti to logotypo (kai synepws kai h taytothta) dothike apla se kapoion amateur, ston ksadelfo isws kapoiou apo thn epitroph h' telos pantwn ston prwto tyxwnta. Meta diapistosame oti ypeythinoi gia olh thn douleia einai oi Wolff Olins pou mporei na mhn tous iksera alla an deite tous pelates tous kai tis douleies tous, einai an mh ti allo, poly aksioprosektoi.
kai ekei einai ena lathos pou kanw panta. Mhpws apo tetoious antrhwpous prepei na perimeneis kati megalytero? mhpws h idea mou gia to poso aidiastiko einai to logotypo allakse mono kai mono gnwrizontas oti oi idioi einai ypeythinoi gia to logotypo ths orange h' ths tate?

Isws, apla prin ksanabrhsw kai fwnaksw, thelw na dw perissotera pragmata. Toulaxiston kserw oti polla pragmata pou synarpasane thn anthwpothta htane sthn arxh alien kai tromaktika. Gia thn wra exw akomh tis amfibolies mou..