Beck’s new album, 'The Information' comes out tomorrow but the cover art isn’t going to be quite done by then — in fact it will never be finished. Each copy of the album is packaged with a unique kit of stickers and a sheet of grid paper, out of which fans can create their own one-of-a-kind cover. There is a website where fans can upload their designs and plans for a contest to choose one for the second pressing of the album. The cover art is essentially a project for the buyer, bound by the simple rules of the template. Beck’s decision to present a set of parameters as an album cover brings to mind the artist Sol LeWitt, who thoroughly explored the strategy of instruction-as-art decades ago. But now, as then, the gesture reveals a tension about where the creative act is situated: in making the work or making the rules.
2 comments:
H epoxh pou to triptyxo pelaths - grafistas - etairia htane one way deal me thn etairia na apeythinetai ston grafista gia na 'xtyphsei' ton pelath exei sxedon teliwsei.
apo ta xronia pou oi etairies kanane modes kai tis epiballane sto koino mexri to 'interactive' design, yparxei megalh diafora.
o grafistas kaleitai na akousei ton pelath kai na gyrisei sthn etairia zhtwntas na dhmiourgithei to kathe antikeimeno opws akrivws to xreiazetai o ekastote pelaths.
mia kainourgia methodos marketing loipon (kainourgia?) opou h megaloetairies lene 'den mas noiazei na kanoume proionta gia 1000000 anthrwpous. mas endiaferei na mathoume ti ESY theleis, OPWS to theleis kai OPOTE to theleis'.
den stamataei omws mono ekei. twra pleon den einai ena paixnidi pou sou erxetai etoimo apo thn kathe etairia alla esy mporeis na to agoraseis kai na to kaneis toso monadiko pou pleon einai san na to exeis dhmiourghsei monos sou.
ena trick tou marketing h' mia eykairia gia perissotero creativity?
standard aso to paizo. creativity an thes, apo to tin agora vges! ;)
Post a Comment